Mass media and communication in International Management Essay

Mass media and communication in International Management - Essay Example Some amount of imagery is associated in a language and communication and complex thoughts are communicated. According to Whorf (2011), language tends to create real and imaginary plurals and conjures up mental patterns. When an image is created or presented, some associations tend to form in the mind and create patterns of objectification. Kramsch (1998) argues that language is the main method where social lives and relations are carried out. It is used for different communication contexts and people express facts, events, ideas that are communicated through words and images. These reflect the culture, attitude and beliefs of the authors and hence language is used to express cultural reality. Therefore, language is a system of signs with a cultural value that is symbolised by social appropriateness norms and social conventions. Language, culture and social norms help people to identify themselves as members of a social group where common ways of viewing the world are acquired. In lig ht of analysing the Ad by Jamie Oliver, these associations become relevant since he is attempting to use the language of cooking to sell products to people. According to Agar (1994), words can have words have multiple meanings and these are connotative or denotative. Denotation refers to the explicit meaning and translation of the word as mentioned in a dictionary.3. DESCRIPTION OF THE ADPlease refer to figure 1.1, where the celebrity cook Jamie Oliver is showing adding vegetables and cooking a dish of chicken. Prominent in the Ad is the ad copy with the words 'Chicken. Jamie Style' and these words are expected to have multiple implications for the audience. He is shown adding leafy vegetables to a large platter containing potatoes and chicken. Another similar dish filled with chicken pieces and potatoes is placed on the right side. In the background, a cupboard is shown and the top is filled with leafy vegetables, potatoes and

Profiling an Non Government Organization (NGO) Essay

Profiling an Non Government Organization (NGO) - Essay Example This essay describes the People for Ethical Treatment of Animals organisation (PETA), that is the largest organization in the world fighting for animal rights. PETA was founded in USA in the year 1980, by Ingrid E. Newkirk. Today, the researcher states that it has affiliates in France, Netherlands, India, United Kingdom, Germany and over 15 countries in the Asia-Pacific region. The organisation aims at the welfare of animals. It intervenes in areas where animals suffer. The mission of PETA is to focus on four key issues where animals suffer the most, including laboratories, clothing trade entertainment industry, factory farms and domesticating environments. The researcher also discusses the controversies as strategies that PETA used recently. People for Ethical Treatment of Animals have been using civil disobedience and controversies as a strategy to attain public attention and attract government interventions. For Instance, the campaigns of People for Ethical Treatment of Animals in cluded nudity. The naked campaign which began few years ago saw participation from celebrities like Pamela Anderson, Christy Turlington, Todd Oldham Marcus Schenkenberg and Kim Basinger. A very interesting public education propaganda that People for Ethical Treatment of Animals could introduce was the awareness campaigns on pet animals that was also mentioned in the essay. In conclusion, the researcher suggests challenges of the organisation, such as funding and the sustained availability of contributions.