Red Bull Case Study - 743 Words

Red Bull Statement of the Problem: Red Bull’s enviable position is changing. More energy drinks have been introduced in the market. The competitors of Red Bull gives the same effects when drinking these energy drinks by giving extra energy for work and improved performance for athletes. How can Red Bull compete with its competitors and still catch the attention of their market? Assumptions of the Study: Product – Red Bull as an energy drink contains carbon dioxide, Thai- ingredients of B-vitamins, caffeine, sugar and the amino acid taurine. It has distinct packaging, 8.3-ounce silver-and-blue cans with two bulls about to head-butt each other. Red Bull’s cans are â€Å"sexy† with their size implying that they†¦show more content†¦Red Bull also sponsored a Formula 1 motor racing team. Price – Red Bull is affordable since it caters to students, drivers, rice farmers and athletes. Its price must not be too expensive in order to compete with its competitors. Since there are lots of energy drink, consumers will buy energy drink in the average price range since all these energy drinks offer the same effects regarding the price. The price of Red Bull must be suitable for the budget of their target market. Recommendation: Consumers have different taste and preference when it comes to food and drinks. Red Bull should launched additional products that has different flavors in order to satisfy the taste and preference of the different consumers. They must be willing to modify the taste, in order to address the preference of the consumers on the different counties they are selling to. Like in Japan, consumers preferences are constantly changing so they must constantly adapt and change the flavor in order to satisfy the taste and preference of consumers in Japan. Red Bull must also have products that has natural ingredients in case consumers prefer to drink healthy and organic energy drinks. These natural ingredients are perfect for consumers who have sickness like diabetes, since it healthy ingredients unlike the normal Red Bull which contains sugar and caffeine. Red Bull must constantly adapt to theShow MoreRelatedCase Study : Red Bull4107 Words   |  17 Pagesassessment offence. Student ID: 77081201 Level of Study: MA Module Title: International Marketing Course Title: MA INTERNATIONAL TRADE AND FINANCE Module Tutor June Dennis Full text word count: 3,937 words Student Name: Do Khac Huong Student Signature: __________________________________________ Date of Submission: Name of first marker: Mark: Name of second marker: Mark: 1. Introduction Red bull is a leading energy drink company in the world, withRead MoreRed Bull Case Study1166 Words   |  5 PagesRED BULL CASE STUDY Q1. How will you characterize Red Bulls overall global marketing strategy? Red Bull has built an image as a trendy energy drink, catering to young adults and young professionals between the age groups of (16-29) years. It also targets young club-goers and private parties in order to spread its picture as a stylish drink. It also believes that it is not just selling a beverage, but instead it is selling a ‘way of life’. Red Bull also uses a catchy slogan as ‘Red Bull givesRead MoreThe Red Bull Case Study Essay731 Words   |  3 Pages Red Bull Case Study 1). SWOT Analysis Strengths †¢ There are highly differentiated between competing sellers. †¢ Low entry barriers †¢ The results of consumption are more beneficial than soda †¢ Premium price with a high profit margin Weaknesses †¢ Criticisms on health effects †¢ The industry is rapidly growing with new entrants †¢ Strong competition requires heavy promotion in order to stand out amongst competitors †¢ The economy forces customers to choose the better value at a lower price OpportunityRead MoreRed Bull Case Study1942 Words   |  8 Pages 1. How will you characterize Red Bull’s overall marketing strategy (global, glocal or local)? Globalization is the deviation of businesses, philosophies, or technologies to propagate throughout the world, as well as the process of making this happen (SearchCIO, 2014). Glocalization is the idea that in a global market, when it is customized for the local or culture in where it is sold, a service or product is more likely to succeed (Rouse, 2013). Localization refers to the adaptation ofRead MoreRed Bull Brand Case Study1143 Words   |  5 Pages{draw:rect} {draw:rect} {draw:rect} {draw:rect} CASE STUDY REPORT RED BULL Table of Contents {text:bookmark-end} {text:bookmark-start} Executive {text:bookmark-end} summary: Additional points this paper discuses is the marketing program of Red Bull and how it depend mainly on Buzz advertising. The brand extension of Red Bull is an interesting point because it developed some products under its parent drink. Low sugar drink for example. The last point was about the advertisingRead MoreRed Bull Case Study3127 Words   |  13 PagesRed Bull Report – Sales Forecasting 2010 Tiago LK, Jovan A., Tamas F. BBCi_Principles of Sales 4/20/2010 RED BULL REPORT Red Bull operates within the energy drink sector of the soft drink market and has been the leading market share holder in this area for the past several years. It was founded by Dietrich Mateschitz, an Austrian who studied world trade and commerce in Vienna. In 1982, Mateschitz came back to Austria from a visit to Thailand with some samples of an energy drink calledRead MoreMktg 2101 Red Bull Case Study Essay826 Words   |  4 PagesMKTG 2101 Consumer Behaviour Case Study - Red Bull: Rampaging through Global Markets 1. What segmentation base has Red Bull adopted to target customers? How should Red Bull further segment the market in the future? Red Bull have adopted a segmentation base strategy relating to market demographics. In particular the company has targeted young active people aged 16 – 29 years. Red Bull also use geography, identifying mainly university students and urban professionals who neededRead MoreBull Case Study Analysis : External Analysis Of Red Bull1097 Words   |  5 PagesBA4302 Red Bull Case Analysis External Analysis Political Factors: These include indirect or direct political factors affecting Red Bull. Among others are government instability, markets’ bureaucracy, corruption levels, the function and freedom of press, protectionism measures of home market, and market lobbying initiatives. Red Bull endeavors to impact specific political factors and pertinent laws and regulations through its efforts of lobbying. For instance, the moment the FDA were ready for theRead MoreCase Study Red Bull - Further Market Expansion5441 Words   |  22 Pages________________________________________ Global Marketing Case Study - â€Å"Red Bull: The global market leader in energy drinks is considering further market expansion.† ________________________________________ Ann Bendroth Date: 29.05.2009 Global Marketing – Case Study – Red Bull ____________________________________________________________ _______ Table of Content 1.0 Purpose of the case study .................................................................................... 3 1.1 Company